8 billion—and marking the. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. Recommended articles Popular Now. The slow death of third-party cookies has pained the digital advertising industry, spurring marketers and tech companies to assess a number of options to figure out what. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. By Trishla Ostwal . Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. Why Swifties Should Be More Than Just A Target Audience to Brands. Recommended articles Popular Now. trishla. trishla. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Recommended articles Popular Now. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. trishla. —Trishla Ostwal. Recommended articles Popular Now. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. By Trishla Ostwal . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. The changes have different requirements for ads based on region. S. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal December 6, 2021. To keep advertisers happy, the company plans. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. By Trishla Ostwal . 125 billion) antitrust fine by a top European court after the regulators found major violations in how the tech giant. Dursun Aydemir/Anadolu Agency via Getty Images. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The transcript below is edited and condensed for clarity. California lawmakers have proposed a bipartisan bill that would allow government attorneys to sue social media companies like TikTok, Snapchat, Facebook and. 5 billion—she was rejected. More Stories from Science News on Science & Society. Follow. In its annual report issued last Thursday, the social. Recommended articles Popular Now. By Trishla Ostwal . Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. trishla. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. ostwal@adweek. 1:05 PM - 1:35 PM: Workshop. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. com; Trishla is an Adweek staff reporter covering tech policy. Its ad model lets. AI News . The California Age-Appropriate Design. com; Trishla is an Adweek staff reporter covering tech policy. By Mark Stenberg. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. By Trishla Ostwal . trishla. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. @_oliviamorley; olivia. Back Submit. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Recommended articles Popular Now. She’s a certified CrossFit level 1 trainer, a hiker, a queer woman, a dog parent and a novice shepherd. ostwal@adweek. The fifth week of the U. The law could inversely raise CPMs and cause inflation for ads that would ideally run between 10. There, she wrote a wide range of stories on everything from the. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. ostwal@adweek. trishla. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Although brands and publishers are building on their first-party data capabilities, the industry is largely unprepared for the signal loss that’s to come with the tightening. 12:00 PM - 1:00 PM . K. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. Recommended articles Popular Now. com. By Trishla Ostwal . Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. —Trishla Ostwal. Recommended articles Popular Now. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. This comes as an initiative to provide. Recommended articles Popular Now. A 2021. On Tuesday, Congresswomen Anna G. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. @trishlaostwal; [email protected] Trishla Ostwal . By Trishla Ostwal U. The. @trishlaostwal; trishla. Increasingly, brands are touting their green creds in order to curry favor with consumers trying to make more sustainable choices. trishla. By Trishla Ostwal Mobile app WeAre8—which launches in the U. Recommended articles Popular Now. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. Recommended articles Popular Now. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Adweek editors are sharing their thoughts on all of the ads airing during Super Bowl 57. By Trishla Ostwal [email protected] Trishla Ostwal . @trishlaostwal; trishla. Read More. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at $4. By Trishla Ostwal. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure. By Trishla Ostwal In another case of antitrust movement against Big Tech, Amazon was fined approximately $1. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. Nidhi Upadhyaya. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. If approved by the court, it would be among the 10 biggest data-privacy class-action [email protected]. com; Trishla is an Adweek staff reporter covering tech policy. Exclusive: BuzzFeed Inc. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. S. S. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal 2020 was the year of life-altering global events. S. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. -based nonprofit the Electronic Privacy Information Center (EPIC), is pushing. In its annual report issued last Thursday, the social. Trishla Ostwal Expand search. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. When Facebook users see an ad with a special promotion. By Trishla Ostwal . By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. By Trishla Ostwal . By Trishla Ostwal . By Trishla Ostwal. 1mo Edited. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Announces Strategic. When theaters reopened in September 2021, trade association the Broadway League turned to augmented reality to capture theatre. Meanwhile, the recent days are undeniably a major setback for OpenAI. trishla. S. By Trishla Ostwal . Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence. Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad optimization for marketers. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. A new study shows that Tangier Island could be lost to rising sea levels sooner than previously realized, Trishla Ostwal reported in “Time is running out to save Virginia’s Tangier Island. 5 billion wasted in digital ad spend (including CTV) this midterm election, surpassing. Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. By Trishla Ostwal . By Trishla Ostwal . Oreo maker Mondelez International was among the first global brands to pull ads off X (formerly known as Twitter) last year after Elon Musk acquired the social media site. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. By Trishla Ostwal . Exclusive: BuzzFeed Inc. By Trishla Ostwal . LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. trishla. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. By Trishla Ostwal . By Trishla Ostwal . S. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. big tech companies and European regulators over cross-border data transfer has led to some extreme claims in recent weeks. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. ostwal@adweek. com; Olivia is Adweek's senior reporter specializing in. A bipartisan bill to give Americans more control over their data has. The first results from Google’s solution to prevent third-party browser tracking have arrived. Docu filmmaker from Mumbai, India. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Justin Sullivan — Getty Images. com; Trishla is an Adweek staff reporter covering tech policy. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out [email protected]. By Trishla Ostwal . Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. By Trishla Ostwal & Catherine Perloff . The company, owned by Chinese tech company. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. In a bid to regulate and review content posted by users, TikTok has poached hundreds of content moderators in Europe from outsourced companies that previously served. Pink Card. The constant tug-of-war between the U. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. By Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. Trishla Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. By Trishla Ostwal. Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. By Trishla Ostwal . The changes have different requirements for ads based on region. NWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal. The trouble is, many of the. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal December 6, 2021 at 7:00 am Virginia’s Tangier Island is rapidly disappearing. president and climate disruptions, including wildfires , tropical. The $24 billion funding through RAD partnership by de Blasio is unrealistic according to Fight for NYCHA, a collective of tenants, activists, artists, and housing advocates who oppose RAD. “I wasn’t what they were looking for,” she recalled. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. On a fine fall day in November last year, CEO of kitchenware company Made By Gather, Shae Hong, messaged TikTok influencer Sophie Jamison, or Sophie. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. By Trishla Ostwal . Civil Rights Attorney, Michael Sussman submitted a letter to the U. government announced additional amendments to the scope of the Online Safety Bill this week, this time drawing measures to protect people from advertising scams. trishla. By Trishla Ostwal . Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run,. S antitrust lawsuit. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. Accept Cookies. Recommended articles Popular Now. Ad-blocking apps in the U. By Trishla Ostwal. Built on the combined capabilities of GPT-4 and Dall-E 2, within. In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. S. By Trishla Ostwal . February 22, 2022, 5 PM . Currently, three companies on the buy side—Google, Criteo and RTB House—are. trishla. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. trishla. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. Twitter is taking advertiser concerns about brand safety more seriously. Trishla Ostwal. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. Shira Atkins. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. Olivia Morley. California lawmakers passed a distinctive bill designed to improve the online safety and privacy of children in the absence of federal law. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. By Trishla Ostwal . Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal . By Trishla Ostwal. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. By Trishla Ostwal. The vertiginous drop in the stock market had brought Wall Street to its knees. Trishla Ostwal 2w Report this post Report Report. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company [email protected]; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 1d Report this post Report Report. morley@adweek. Tech Policy Reporter, Adweek. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. By Trishla Ostwal . By Trishla Ostwal. Recommended articles Popular Now. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. trishla. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. ostwal@adweek. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. , including. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. By Trishla Ostwal & David Cohen . By Trishla Ostwal. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Learn from privacy experts the methodologies, tools, and techniques to ensure that your company integrates privacy into its design process. Meta’s Facebook has agreed to pay $90 million to settle a decade-old class-action privacy lawsuit over the tracking of users’ internet activity even if they logged out of the platform. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Recommended articles Popular Now. The eighth week of the U. Why Swifties Should Be More Than Just A Target Audience to Brands. NBCUniversal Aims to Democratize CTV Through More Accessible Tech for Ad Buyers. Recommended articles Popular Now. Trishla Ostwal. @trishlaostwal; trishla. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . . Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. Recommended articles Popular Now. Recommended articles Popular Now. By Trishla Ostwal . @trishlaostwal; trishla. Talking about data management and measurement back in 1995 was a very different conversation from today. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. By Trishla Ostwal . NexTech. trishla. The. —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust,. Mark Read on WPP’s Latest Mega Merger—the. By Trishla Ostwal . Newsmax Names Sharla McBride a Co-Host of Wake Up America. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. By Trishla Ostwal. Indeed’s revenue comes from employer sign-ups. S. com; Trishla is an Adweek staff reporter covering tech policy. and 6. She will leave in the fall but will. Recommended articles Popular Now. Having accepted the position as an associate. But political marketers are missing an opportunity to [email protected] Trishla Ostwal . Recommended articles Popular Now. The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. com; Trishla is an Adweek staff reporter covering tech policy. Google. By Trishla Ostwal . There’s been an increase of 72% in requests from people to companies to modify or delete their data over a year. Introducing the Adweek Podcast Network. Exclusive: BuzzFeed Inc. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. Recommended articles Popular Now. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal. S. com; Trishla is an Adweek staff reporter covering tech policy. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. It all began with a DM. But mostly, she’s a [email protected] Generative AI News and Top Stories . Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence,. Five states—California, Virginia, Colorado. com; Trishla is an Adweek staff reporter covering tech policy. Back Submit. 5 billion—she was rejected. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. com; Trishla is an Adweek staff reporter covering tech policy. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. vs. Adweek is the leading source of news and insight serving the brand. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. By Trishla Ostwal . By Trishla Ostwal . Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Trishla Ostwal/Meta. Utah becomes the first state to have laws on the books to regulate kids’ usage of social media. By Trishla Ostwal . Trishla Ostwal. By Trishla Ostwal . Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. As the CEO of a holding company agency and one of the few Asian American women leaders in the industry, Butler’s commitment to DEI goes far. ostwal@adweek. By Trishla Ostwal . Marketing Tech [email protected] Q&A Series: Catching Up With AdWeek Tech Policy Reporter Trishla Ostwal. 5 billion—she was rejected. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal .